Summary

Experienced Advertising Specialist with a focus on Technology, Innovation and Creative Solutions across ATL, BTL and Digital Marketing.

Experience

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Advertising Consultant
CX Analytica
Nov 2019 - Dec 2021 | Lahore, Pakistan

Started an Advertising Consultancy solo practice, delivering services of Digital Marketing, Creative Design & Content, Customer Experience Management and Web Development.
Generated business worth PKR 4 Million between November 2019 - November 2020.
Delivered services to over 30 Clients across multiple industries and geographies.
Devised digital advertising campaigns with a total worth of PKR 1 Million between November 2019 - November 2020.

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Marketing Manager
Abacus Consulting
May 2017 - Nov 2019 | Lahore, Pakistan

• Leading the marketing team in strategizing and implementing Digital Advertising campaigns.
• Monitoring and controlling Google Adwords, Social Media Advertisings and SEO campaigns.

Responsible for conception, creation and implementation of the software product.
• Building relations with Industry leaders in the US for marketing and outreach of product.
• Bringing innovations to the software product in terms of User Experience, marketability and incremental features.

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Marketing Executive
Abacus Consulting
Nov 2016 - Apr 2017 | Lahore, Pakistan

• Responsible for developing new market initiatives, assessing new markets, and analyzing business opportunities.
• Locate potential business deals by contacting potential partners; discovering and exploring opportunities.
• Identify new business prospects and industries to assist in enhancing the current product and processes.

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Advertising Consultant
Executive Alliance Advertising
Jun 2014 - Sep 2016 | Lahore, Pakistan

Leading the creative team in all design work and creative strategy. Conduction Brainstorm Sessions. Devising Creative Marketing Strategies. Designing Marketing Material. Developing and Implementing Online Brand Presence. Social Media Management and Content Strategies.

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Sales & Marketing Specialist
Al Shati Technical Services LLC
Apr 2013 - Apr 2014 , United Arab Emirates

• Aided in Company Launch and initial Setup
• Formulating Business Development and Operational Strategies
• Designing and Implementing Marketing Material and Strategies
• Client Management and Customer Relationship Management
• Overseeing Day to Day Running
• Financial Analysis, Accounts, and Forecasting.

Education

University College Lahore (University Of London External)
Bachelors, Bachelors in Commerce, BBA‎
Marketing
Percentage 90%
2014
Lahore Grammer School
Intermediate/A-Level, Faculty of Arts, A Level‎
Business
Percentage 70%
2010
The City School
Matriculation/O-Level, , O Level‎
Percentage 90%
2008

Skills

Expert Adobe Creative Suite
Expert B2B Manager
Expert Food Labeling
Expert MarketAssessment
Expert Quality Control Knitting
Expert Social Media ROI

Languages

Intermediate Urdu
Expert English